Agency: Uncommon

As part of the launch of the first of Under Armour's Brandhouse concept stores in the UK, I produced social and digital-out-of-home (DOOH) assets that incorporated some of the brand's sponsored athletes.

By featuring athletes such as Trent Alexander-Arnold in his home town of Liverpool and Anthony Joshua in London, the assets were able to resonate with the local audiences and build a sense of connection to the brand. The DOOH ads were displayed in high visibility locations in the cities, such as major streets and transport hubs, which helped to raise brand awareness and drive footfall to the new stores.

The campaign was successful in generating buzz and excitement around the launch of the new stores, as well as boosting the profile of the Under Armour brand in the UK market. The use of sponsored athletes, and the strategic placement of the DOOH ads in high-traffic areas ensured that the campaign reached a wide audience.

Overall, the campaign played an important role in the successful launch of the Under Armour Brandhouse concept stores in the UK.