Agency: VCCP

I produced and directed a video highlighting the partnership between AIA, a leading insurance company, and Tottenham Hotspur Football Club.

To mark the beginning of the 2014/15 season, the idea was to create an engaging campaign that would resonate with Spurs fans in Asia. As part of the campaign, a giant football shirt was created, and fans were invited to sign it. The shirt was then presented to the first team squad at their training ground, capturing the excitement and anticipation of the new season. The resulting video was a success, helping to promote the partnership between AIA and Tottenham Hotspur and generating excitement among the club's fanbase in Asia.