Agency: AMV BBDO

Mud, queues for beers and the tall guy blocking your view of the stage; the quintessential festival experience! But what if there was a way to get in on some VIP action...

We teamed up with internet prankster Jack Jones and gave a lucky few festival-goers the ultimate day with exclusive access to our festival entourage, complete with sneaky perks and the perfect view of the stage, all thanks to Pepsi Max. 

We filmed a montage of the day’s event to highlight Pepsi Max’s sponsorship with the Electric Daisy Carnival festival. The content was hosted as hub content on Pepsi Max’s growing YouTube channel.