Pepsi Max - Festival Entourage
Agency: AMV BBDO
Mud, queues for beers and the tall guy blocking your view of the stage; the quintessential festival experience! But what if there was a way to get in on some VIP action...
We teamed up with internet prankster Jack Jones and gave a lucky few festival-goers the ultimate day with exclusive access to our festival entourage, complete with sneaky perks and the perfect view of the stage, all thanks to Pepsi Max.
We filmed a montage of the day’s event to highlight Pepsi Max’s sponsorship with the Electric Daisy Carnival festival. The content was hosted as hub content on Pepsi Max’s growing YouTube channel.
![One Hour Entourage at the EDC music festival _ Pepsi Max _ Genius. #LiveForNow [720p].mp4.00_02_16_12.Still005.jpg](https://images.squarespace-cdn.com/content/v1/643dc67553a8966e90f596cf/d77e12c7-3bc4-4e80-af17-ed3a0b32f1c3/One+Hour+Entourage+at+the+EDC+music+festival+_+Pepsi+Max+_+Genius.+%23LiveForNow+%5B720p%5D.mp4.00_02_16_12.Still005.jpg)
![One Hour Entourage at the EDC music festival _ Pepsi Max _ Genius. #LiveForNow [720p].mp4.00_00_51_00.Still011.jpg](https://images.squarespace-cdn.com/content/v1/643dc67553a8966e90f596cf/a8028e57-a86d-4aff-9062-d4e636e1cc59/One+Hour+Entourage+at+the+EDC+music+festival+_+Pepsi+Max+_+Genius.+%23LiveForNow+%5B720p%5D.mp4.00_00_51_00.Still011.jpg)
![One Hour Entourage at the EDC music festival _ Pepsi Max _ Genius. #LiveForNow [720p].mp4.00_02_49_19.Still008.jpg](https://images.squarespace-cdn.com/content/v1/643dc67553a8966e90f596cf/6752b4c8-84ce-4e97-9afa-3097df0017dd/One+Hour+Entourage+at+the+EDC+music+festival+_+Pepsi+Max+_+Genius.+%23LiveForNow+%5B720p%5D.mp4.00_02_49_19.Still008.jpg)

![One Hour Entourage at the EDC music festival _ Pepsi Max _ Genius. #LiveForNow [720p].mp4.00_00_01_11.Still001.jpg](https://images.squarespace-cdn.com/content/v1/643dc67553a8966e90f596cf/7ea1827b-afc9-4b0d-923c-368f7090213a/One+Hour+Entourage+at+the+EDC+music+festival+_+Pepsi+Max+_+Genius.+%23LiveForNow+%5B720p%5D.mp4.00_00_01_11.Still001.jpg)
![One Hour Entourage at the EDC music festival _ Pepsi Max _ Genius. #LiveForNow [720p].mp4.00_00_12_06.Still002.jpg](https://images.squarespace-cdn.com/content/v1/643dc67553a8966e90f596cf/f4eeaefb-50d5-45dd-9936-2a6be4ef4b97/One+Hour+Entourage+at+the+EDC+music+festival+_+Pepsi+Max+_+Genius.+%23LiveForNow+%5B720p%5D.mp4.00_00_12_06.Still002.jpg)
![One Hour Entourage at the EDC music festival _ Pepsi Max _ Genius. #LiveForNow [720p].mp4.00_02_41_09.Still007.jpg](https://images.squarespace-cdn.com/content/v1/643dc67553a8966e90f596cf/8458874e-8b5e-4078-9a39-77c7db39f4c4/One+Hour+Entourage+at+the+EDC+music+festival+_+Pepsi+Max+_+Genius.+%23LiveForNow+%5B720p%5D.mp4.00_02_41_09.Still007.jpg)
![One Hour Entourage at the EDC music festival _ Pepsi Max _ Genius. #LiveForNow [720p].mp4.00_01_53_06.Still004.jpg](https://images.squarespace-cdn.com/content/v1/643dc67553a8966e90f596cf/ce036bd0-fd5d-47d3-9bb8-4fc1c9b95e2d/One+Hour+Entourage+at+the+EDC+music+festival+_+Pepsi+Max+_+Genius.+%23LiveForNow+%5B720p%5D.mp4.00_01_53_06.Still004.jpg)
![One Hour Entourage at the EDC music festival _ Pepsi Max _ Genius. #LiveForNow [720p].mp4.00_00_55_08.Still003.jpg](https://images.squarespace-cdn.com/content/v1/643dc67553a8966e90f596cf/2c2b5421-10c2-43b2-8a94-35da719e89d5/One+Hour+Entourage+at+the+EDC+music+festival+_+Pepsi+Max+_+Genius.+%23LiveForNow+%5B720p%5D.mp4.00_00_55_08.Still003.jpg)