Nike Football - Winner Stays

Agency: Dare

Nike's "Winner Stays" is a global 3 on 3 football competition where the best teams in the world compete against each other. In 2016, the tournament was held at the Palais de Tokyo in Paris. The event was documented through video clips that captured the best moments of the action, such as the most impressive goals, tricks, and flicks. The content was made available on a digital platform, which allowed audiences from around the world to access additional exclusive content. The more users shared videos and content from the event, the more exclusive content they could access.

I produced the content capture and digital platform elements of the project.

Overall, Nike's "Winner Stays" is a global platform that celebrates football and showcases the best talent in the sport. Through the use of video content and digital platforms, the brand is able to engage with football fans worldwide and provide a unique experience that brings people together. The event is an excellent example of how digital media can be leveraged to create engaging and immersive experiences for audiences.

Agency: Dare