Agency: Digital Annexe

As a part of Mercedes-Benz's remodelling of the E-Class, my team and I produced interactive video content to showcase the new modern design and safety features of the car.

The video content was designed to be interactive, engaging, and informative, with the aim of attracting potential customers and promoting the car's features. We also developed a bespoke video platform for Mercedes that allowed viewers to book a test drive or enquire further about the car. The platform was seamlessly integrated with other content such as still images of the car and other documentation, providing a comprehensive resource for interested customers, helping them to better understand the features and capabilities of the car.

Overall, the production of interactive video content and the development of a bespoke video platform were strategic moves by Mercedes-Benz to enhance the customer experience and promote the new E-Class. By providing engaging and informative content, along with a seamless booking and enquiry process, Mercedes-Benz were able to attract potential customers and increase the chances of converting them into buyers.