Agency: Red

During Road Traffic Awareness Week, I produced PR video content for Maxi Cosi, a children's car seat brand, which explored the differences in driving styles between drivers who are parents and those who are non-parents.

The aim of the content was to raise awareness around safe driving and child safety in vehicles. The video content was picked up by national press and used on their owned video platforms, which helped to reach a wider audience and promote the Maxi Cosi brand.

Overall, the production of PR video content was an effective way to raise awareness around important issues related to road safety, while also promoting the brand's products and services.