Agency: dot.talent

I was a co-producer on “Littlewoods Live”, a one-hour live branded content series that aimed to promote the products of Littlewoods, a leading online retailer in the UK.

The show was designed to showcase the latest trends and innovations in the fashion, lifestyle, and technology and advice to viewers on how to incorporate these products into their daily lives.

The series included various shows, such as the latest Christmas gifts presented by Laurence Llewelyn-Bowen and Myleene Klass, lifestyle products with Shree Murphy, and tech tips with Suzi Perry.

By showcasing their products in a live setting, Littlewoods was able to create a sense of urgency and excitement among viewers, encouraging them to make purchases on the spot.

The show also provided a revenue stream through retailers placing video adverts during the transmission and other product placement opportunities.

The combination of expert presenters and engaging content helped cement Littlewoods’ position as a leader in the online retail industry, helping the company to increase its brand awareness and reach a wider audience.