Agency: Huge

As part of LEGO's ongoing strategic partnership with Minecraft, I produced a campaign called "Shuffle" where we created content that gamers could enjoy whilst playing Minecraft and building LEGO.

I commissioned LOOKMUMNOCOMPUTER, a well-known musician, engineer, and YouTube influencer to create three original tracks with three moods, "Joy," "Focus," and "Epic," all created using LEGO bricks to produce the sounds as well as the instruments.

We also filmed LOOKMUMNOCOMPUTER during his creative process, and social content was released to give fans an insight into his work. The tracks are available on Spotify for users to listen to and enjoy.

This collaboration highlights LEGO's commitment to engaging with its fans in new and innovative ways, as well as expanding the company's efforts to leverage its partnership with Minecraft to create unique gaming experiences.