Input Output - Video Strategy

I helped develop Input Output’s video strategy following its global rebrand, creating a clearer and more scalable approach to content across YouTube and X.

The strategy introduced new long-form and short-form formats designed to reposition the blockchain company, grow its audiences and establish a more consistent editorial presence.

This included creating feature documentaries, developing news and interview formats for the brand

I developed new educational explainer formats that made complex protocols including Ouroboros Leios and Peras easier to understand.

I also created video content for the various events IO attended around the world, such as for tentpole industry events Paris Blockchain Week and Rare Evo, including livestreams and highlights reels.

I developed and produced the feature-length documentary Reimagining Governance, introducing IO researchers and their work to a wider audience. 

I supported the launch of new brands such as Lace and Midnight with video content, helping them explain their proposition, reach relevant audiences and build awareness.

I also evolved Cardano 360, the existing monthly magazine programme with new strands featuring contributors from around the world, allowing Input Output to engage members of the blockchain community in a cost-effective way. 

I helped develop Input Output’s video strategy following its global rebrand, creating a clearer and more scalable approach to content across YouTube and X.

The strategy introduced new long-form and short-form formats designed to reposition the blockchain company, grow its audiences and establish a more consistent editorial presence.

This included creating feature documentaries, developing news and interview formats for the brand

I developed new segment ideas and repeatable formats to help Input Output and Cardano reach new audiences, including Meet the Venture, which increased video engagement on social by 300%.

Alongside the editorial strategy, I also developed a repurposing model that allowed core stories to be adapted efficiently across platforms, formats and campaigns.

Together, these initiatives helped strengthen Input Output’s position as a thought leader in the blockchain space.